Consumer Perceptions of Alcoholic Beverages (NCT07226271)
🩺 Plain-English Summary (8th-Grade Level)
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Who can join: Review the eligibility criteria below.
Location: University of North Carolina at Chapel Hill, Department of Radiation Oncology — Chapel Hill, North Carolina
Age range: 21 Years to 99 Years
🧪 Interventions in This Study
- Natural Claim (BEHAVIORAL)
- Sugar Claim (BEHAVIORAL)
- Fruit Claim (BEHAVIORAL)
📋 "Do I Qualify?" — 1-Minute Self Screener
Instant ChecklistFull eligibility criteria are available on the official NIH protocol. View the criteria ↗
📍 All Participating Trial Locations (1 Sites)
- University of North Carolina at Chapel Hill, Department of Radiation Oncology — Chapel Hill, North Carolina
📞 Contact the Study Coordinator
Phone: (707) 496-5694
Email: pruggles@unc.edu
Coordinator details come directly from the registered NIH protocol. Confirm the study is still recruiting before traveling.
💰 Cost, Insurance & Patient Rights
- 100% Free Items: The investigational treatment and protocol-required procedures are supplied at zero cost by the sponsor.
- Routine Patient Care: Under federal law (ACA § 2709) and many state statutes, routine care costs are covered during participation.
- Voluntary Participation: You may withdraw at any time without affecting your standard medical care.
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💡 How to Participate
- Check the checklist above to see if you may qualify.
- Contact the study coordinator using the phone/email above.
- Ask about the visit schedule, what is covered at no cost, and any travel support.
- Confirm with your own doctor before making a decision.